by Dee Quealy
The property market in March has shown reassuring resilience so far, even against a backdrop of growing global uncertainty following the Iran conflict. While it’s still too early to fully understand the long-term effects, the early signs are encouraging for both buyers and sellers across North Kent.
Confidence Holds Firm
A snapshot of current market activity reveals that the number of sales being agreed is just 2% behind this time last year (a period boosted by the Stamp Duty deadline) and 5% ahead of 2024 levels.
This tells us something important: people are still moving.
Despite headlines around potential mortgage rate rises and increasing household costs, buyers are continuing to commit, and sellers are still bringing homes to market. In fact:
- New listings are only 3% lower than last year
- And 7% higher than 2024
This steady flow of homes suggests that seller confidence remains intact, with many taking advantage of the traditional spring selling window.
Buyer demand, while slightly softer than last year’s unusually busy market, has not dropped further since recent global events began to unfold. Compared to previous shocks (like the rapid mortgage rate rises in 2022) there has been no sudden slowdown in activity.
Pricing: A More Balanced Market Emerges
March has brought a seasonal uplift in asking prices, with the average new listing rising by 0.8% (+£3,023) to £371,042.
While this is typical for spring, growth remains modest and that’s significant.
We’re now seeing the highest number of homes coming to market in over a decade, giving buyers more choice than they’ve had in years. The result?
- Sellers are having to be more realistic and competitive on price
- Overpricing is being corrected quickly
- Buyers are regaining some negotiating power
This is shaping a more balanced, sustainable market after several years of intense competition.
Spotlight on Sittingbourne
Sittingbourne continues to be a key hotspot within North Kent, and current figures highlight the changing dynamics:
- Average asking price: £359,151
- Average sold price (last 12 months): £294,368
- Price per sq ft (current): £354
- Price per sq ft (sold): £332
- Price reductions: 28.5% of listed homes
That last figure is particularly telling with over a quarter of properties have already reduced their asking price. This reinforces a crucial point: today’s market rewards accurate pricing from day one.
What Does This Mean for Sellers?
We are currently seeing:
- The longest average time to sell at this time of year since 2013
- Increased competition between sellers
- Buyers who are more selective and price-sensitive
If you're coming to market, the strategy matters more than ever. Pricing correctly from the outset is critical. Strong marketing and understanding local demand makes a real difference.
Overpricing and “testing the market” can cost you valuable time and ultimately, your final sale price.
Looking Ahead
While market activity remains stable for now, uncertainty is never ideal especially at a time of year when momentum typically builds.
That said, the fundamentals are still in place with active buyers, properties being listed and deals being agreed.
If anything, we’re entering a more normalised market, where preparation, pricing and presentation truly determine success.
Thinking of Moving?
If you’re wondering what your property could achieve in today’s North Kent market, now is the time to find out.
At Quealy & Co, we combine honest pricing, powerful marketing, and deep local expertise to help you move with confidence.
hello@quealy.co.uk
01795 429836
Book your free, no-obligation property valuation today:
https://www.quealy.co.uk/properties-valuation
Spring momentum is here and if a move is on your mind, acting now could put you one step ahead.
