What matters most when marketing a property to rent?
Quealy & Co Lettings Agent in Sittingbourne are always trying to think of ways to make our rental property marketing stand out. It is important to consider what is essential to tenants when marketing a property in order to achieve the best price and find a good tenant.
Recent research by our clever property market analysts show what today’s tenants find important when searching for a property and where landlords may fall short in their expectations.
Running costs and broadband speed present the biggest gap between tenants and landlords in terms of what they view as important in a property to rent.
87% of tenants consider running costs, and 79% broadband speed, important in marketing literature, this falls to just 67% and 57% of landlords respectively.
Affordability is the number one priority for renters in the wake of COVID-19 and the impact of lockdown, while a rise in home working and blended working patterns place more emphasis on broadband speed.
Quealy Lettings property marketing
At Quealy Lettings, we work with our landlords to ensure tenants have all the relevant information available. The more extensive detail we can provide about a property, the faster we are able to rent it and at a good price.
When considering an investment property, it’s a good idea to find out the broadband speed and running costs in order to prevent void periods and lengthy searches for the ideal tenant. If your rental property is in need of updating to increase energy efficiency or improve integrated appliances, it is definitely worth considering.
Speak to our Lettings team about how our tailored property marketing and expert local knowledge can help you make wise investment decisions and find the perfect tenant for your rental property. You want to maximise the return on your property, so you need an experienced and professional letting agent.